Engineer · Product Leader · Writer
Hey, I'm
Matt Goedke.
Engineer and product leader writing about AI, connected devices, and building products that work in the real world.
The Author
Matt Goedke is an engineer and product leader with a Northwestern MBA focused on AI and over a decade of experience in embedded systems and IoT.
He writes about artificial intelligence, connected devices, product management, and the messy reality of building things that work in the physical world — not just on a slide deck.
This site exists at the intersection of strategic analysis and hands-on engineering. The perspective comes from someone who has shipped both firmware and product roadmaps, and believes the best technology serves humans rather than the other way around.
The Manifesto
"The question is never just how systems work — it's why they need to work that way in the first place."
This blog exists to examine the patterns that shape our industry — the strategies, the technologies, the decisions — with the analytical rigor they deserve and the skepticism they've earned.
Every essay is an investigation. Some explore the mechanics of AI and machine learning. Others dissect product strategy or connected systems architecture. All of them reject the comfortable consensus in favor of first-principles thinking.
The Editorial Conscience
Marcy is the site's resident black cat and self-appointed critic. She appears in callout boxes throughout the blog to offer her perspective — unsolicited, unvarnished, and largely correct in a way that is annoying to acknowledge.
At a glance